Volvo announces Jeremy Lin endorsement contractPosted in Auto, Entertainment by Dan To
“Earlier reports have proven true. Volvo has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company’s marketing activities for the next two years. Lin, who holds a degree from Harvard, has risen to international stardom in only his second year in the NBA. Volvo says the athlete’s character, intelligence and perseverance all dovetail with the brand’s ethos. The Swedish automaker didn’t disclose the terms of the agreement.
According to Automotive News, Volvo aims to increase the company’s global sales to 800,000 units by 2020, with much of that increase aimed at the Chinese market. Last year, the company sold around 47,000 vehicles in China. Given Lin’s popularity in the People’s Republic, the point guard’s endorsement should be a boon for Volvo. He also has a staggering 664,000 Twitter followers, which jibes nicely with the automaker’s renewed focus on social media as a marketing tool”